Article I
When to choose promotional giveaways over practical event merchandise
By @madetomark
Understanding the difference between freebies and functional items When planning an event, one of the first decisions you face is what to hand out. The options often fall into two camps: lightweight promotional giveaways that are easy to distribute and cost very little, or more substantial useful items that recipients might keep for years. Both approaches have their place, but choosing the wrong one can leave you with a pile of leftover stock and a missed opportunity to co
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